![]() In that section, we could have easily used a headline like: “Made for marketing” One benefit of Semplice, for this audience, is the ability to create landing pages quickly for campaigns. Refine from there.Īs an example, let’s take one of our Semplice marketing pages promoting features for Studios and agencies. Take the thing you’re writing about and distill it down to what makes it valuable. The best approach is to simply start with the feature or the benefit. Especially when it comes to product marketing, clarity usually wins over cleverness. We’re trying to be clever or trying to get sales or trying to sound smart and it usually results in the opposite. Start with the most straightforward optionĬheesiness usually comes from trying too hard. In creating and marketing my own products over the years, I’ve learned that small choices make all the difference between “sales-y” copy and copy that sells. ![]() Despite everyone becoming a self-proclaimed “storyteller” these days, we have little to say beyond “Buy now and save $45.” The medium and the volume, along with ever-increasing competition and ever-decreasing attention span, has cheapened what used to be an art.Ĭompanies are desperate to capture attention and will do so by whatever means possible, whether that’s a pop-up ad, a “follow-back” Instagram giveaway or a clickbait headline.Ĭopywriting has suffered the most. ![]() The internet, despite its wondrous benefits, has turned advertising – a word that used to invoke pride, cunning, allure – into the exact opposite: marketing. Somewhere between the golden age of advertising in the 60s and now, we’ve lost something. ![]()
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